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Show, Don’t Tell:
Too many exhibitors misuse the opportunity to meet face to face with customers and prospects, by treating the interaction like a phone call rather than a meeting.
Think about it: on the phone, all you can do is tell your prospect what your product does.
But in the trade show environment, you can actually show your prospect how your product works, and what it can do for them.
So make the most of every product demo.Read more: https://american-image.com/how-to-increase-trade-show-booth-traffic/#ixzz5iaVzbZ84